HIS STUDIO – THE BRAND STORY

“It’s important to find really what suits who you are, because style isn’t about what you wear, it’s about what you project”- Carolina Herrera, Fashion Designer Venezuela

En-clothed cognition is what really affects the performance as a human being i.e. what you wear affects your mental and physical performance. Also, what you wear affects the mental and physical performance of the bystander. This is what HIS STUDIO calls as the SCIENCE OF DRESSING.

The ‘CORPORATE BLUES’, the Doctor’s ‘WHITE JACKET’, the ‘BLACK DINNER JACKET’, the ‘BLACK FUNERAL JACKET’ are all exemplifications of the Science of dressing.

HIS STUDIO delineates the various nuances of dressing. HIS STUDIO emphasizes on the details and intricacies that defines the suit that is adorned for each and every occasion. An understanding of the silhouettes that suits an individual is what HIS STUDIO focuses on. The detail on each suit is what shows to the world how much you really care.

We, as a brand largely focus on instilling this culture in every patron of ours. We work on a principle that says ‘you become more the person that your clothing envisages’. Joe Salvo, a South African politician said “Sometimes, if you wear suits for too long, it changes your ideology”. In a psychological parlance, wearing a suit spurs your mind to think in an abstract, open-minded way. Concrete, rigid thinking starts to dwindle. The mind has its own way to make sense of the stimuli, the stimuli being the clothes you adorn.

HIS STUDIO makes sure that this ideology is initiated in its patrons.

We understand how to dress a person in accordance to the occasion. We also understand the details on each suit changes the perception of the onlookers or how you blend into the needs of the occasion itself. Have you wondered how a black jacket portrays both celebration and a solemn period? How would a doctor’s white jacket replaced by a red jacket be viewed by a deceased? The entire perception or the entire story lies in the details. This is how your mind makes sense of the stimuli.

An under-stated look is as important as a bold look (depending on the environment the individual finds oneself). Both the looks are easily achieved by adjusting/tweaking the details on the suit a little. An attentive, well-mannered and calm demeanour can be turned into a debonair, high-octane comportment by the use of embellishments on the look. HIS STUDIO helps its patrons achieve this differentiation with ease.

HIS STUDIO values the emotions of an individual and we, as a brand, help the individual communicate these emotions through their dressing. The HIS STUDIO insiders strongly believe that ‘GOD’ lies in the details and HIS STUDIO is their place of worship.